Our GEO Approach
Comprehensive Framework for Generative Engine Optimization (GEO)
Research and Analysis:Conduct deep research on generative AI platforms to understand how they prioritize and display content. This includes keyword and semantic research focusing on natural language and conversational queries, competitor analysis, content format preferences, and brand perception within AI responses.
Content Optimization:Optimize digital content by incorporating tactics such as citing authoritative sources, adding relevant statistics, including expert quotations, and ensuring content fluency and simplicity. Use unique and technical terms appropriately to enhance credibility and relevance.
Structural and Technical Adjustments:Modify website structure and metadata to align with AI engines' content consumption patterns. Implement structured data and format content in ways preferred by generative models, such as using clear headings, lists, and tables.
Testing and Refinement:Apply various GEO methods and measure performance improvement through impressions, visibility, and engagement metrics on generative AI platforms. Use iterative testing and adjust strategies based on real-world AI response analysis.
Continuous Monitoring:
Keep monitoring AI evolutions and update content strategies to stay compatible with changing generative engine algorithms, ensuring sustained visibility and improved performance over time.
Understanding AI Search and User Intent
AI-Driven Content Engineering
Performance Optimization and Ongoing Refinement